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Drafting a case for support

In a case for support, you should generally include the following sections:

  1. Case summary: Concisely explain what your organization does, why it matters, tease your fundraising goal, and explain why donor support is necessary for growing your impact.

  2. Model/Programs/Services: Describe how your organization makes a difference and illustrate your impact to date.

  3. History: Help prospective donors understand your organization’s background.

  4. Vision/future plans/goals: Explain where your organization is heading and outline any specific goals or campaigns you’re raising money for.

  5. Call to action: Ask donors to give and show them how to do so.

Additionally, effective cases for support incorporate impact data, stories, or quotes from people who benefit from the organization’s programs and services.


Here is a generic model of a case for support outline:


Case Summary: Our organization, XYZ Foundation, is dedicated to improving the lives of underprivileged children by providing them with access to quality education, healthcare, and essential resources. Since our inception in 2010, we have impacted the lives of over 10,000 children across the country. Our current fundraising goal is $1 million, which will enable us to expand our programs and reach an additional 5,000 children in need. Your generous support is crucial in helping us achieve this goal and continue making a difference in the lives of these children.


Model/Programs/Services: XYZ Foundation operates through a three-pronged approach: Education, Healthcare, and Community Development. Our education programs focus on providing scholarships, school supplies, and mentorship to children from low-income families. We also work closely with local schools to improve their infrastructure and teaching methodologies. Our healthcare initiatives include regular health check-ups, vaccinations, and nutritional support for children in our programs. We also conduct awareness campaigns on hygiene and sanitation in the communities we serve. Lastly, our community development efforts aim to empower parents and caregivers through vocational training and financial literacy workshops, enabling them to break the cycle of poverty and create a better future for their families.


History: XYZ Foundation was established in 2010 by a group of passionate individuals who recognized the urgent need to address the challenges faced by underprivileged children in our society. Over the past decade, we have grown from a small grassroots organization to a national nonprofit with a presence in multiple states. Our dedicated team of staff and volunteers has worked tirelessly to create lasting change in the lives of thousands of children and their families. We have forged strong partnerships with local schools, healthcare providers, and community organizations to ensure that our programs are sustainable and have a lasting impact.


Vision/Future Plans/Goals: Our vision is to create a world where every child has the opportunity to reach their full potential, regardless of their socio-economic background. To achieve this, we have set the following goals for the next five years:

  • Expand our programs to reach an additional 5,000 children in need.

  • Establish partnerships with 50 new schools to improve their infrastructure and teaching methodologies.

  • Launch a mobile healthcare clinic to provide medical services in remote areas.

  • Develop a comprehensive vocational training program for parents and caregivers to enhance their employability and income-generating potential.

To accomplish these goals, we are launching a $1 million fundraising campaign. Your support will be instrumental in helping us achieve our vision and transform the lives of thousands of children and their families.


Call to Action: We invite you to join us in our mission to create a brighter future for underprivileged children. Your generous donation will help us expand our programs, reach more children in need, and create lasting change in their lives. You can make a one-time or recurring donation through our website or by mailing a check to our office. Additionally, we encourage you to spread the word about our work and invite your friends, family, and colleagues to support our cause. Together, we can make a difference and give every child the opportunity to thrive.

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